Keep Your Website Current And Up To Date
The internet is a constantly changing environment. The tools we use to construct, market, and analyze websites today, just like the computer or mobile device you're using right now, will be dated or obsolete within the year.
Having a maintenance schedule ensures that your website will stay current for years to come and keep serving your marketing goals.
As I mentioned in my article about development cycles the notion of having a website redesigned and rebuilt every few years can end up costing more money and more time investment. Time you should be devoting to your business.
By making small incremental improvements to your source code and content on a regular basis allows you to keep up with technlogy changes, stay ahead of your competition, find weak spots in your website, saves money over the life of the website and serves to work better for you and your business.