I often assist or have conversations with people who want to sell their inventions, products or collectables online and too be perfectly honest, a lot of the time I am underwhelmed at the images we use on those websites. When I receive them and ask if they have any others the general reaction is similar to the one I have when I step bare footed into a cat hairball. Unpleasant.
There seems to be three main reasons, but let's be honest they are really just excuses, for shoddy images and I wanted to go over them individually and debunk each one of them here today. You spent some decent money on that website so let's make sure it can do its job properly by looking its best.
When people find out I am a web developer, one of the first things website owners will ask me is if I have some time to look at their site and see if it's any good. My follow up question to them is usually, "What do you mean?".
Most of the time when someone asks me to look at their site it's because it's not performing as well as they had hoped, for one reason or another and are trying to find a solution.
Looks comes up a lot. But the way a site looks really has nothing to do with how it performs. I have seen some rather poorly designed and unsavory sites do great things for their owners. I have also seen some really well designed sites perform very poorly.
There are some factors that determine whether a website is "good" or not. Let's go over them.
It used to be that if a business wanted to find out what people thought about them, they would sent out a paper survey in the mail and ask. These days you can still do that but what you may not realize is your survey is being conducted in homes, businesses and city streets around the world without even you asking for it.