I recently had a conversation several different clients that felt that social media was a mysterious complicated thing that they were not prepared for. While it does take a bit of time along with all the other things busy website and business owners have to deal with daily it's not rocket science and there's no magic involved. You can start using social media today by following a few basic steps.
Blogging is one the greatest ways to gain links, page rank, and relevancy in search engine results. Google and Bing, heck, all search engines, like sites that have fresh content. And as an added bonus by creating consistent content for your site you also have a reason for the search engines to revisit as will as more pages to crawl which leads to more keywords that your site could show up for.
So in the spirit of content marketing we're going to go over some basics of how to get your content out in front of as many people as possible.
It used to be that if a business wanted to find out what people thought about them, they would sent out a paper survey in the mail and ask. These days you can still do that but what you may not realize is your survey is being conducted in homes, businesses and city streets around the world without even you asking for it.
Congratulations. You've been active in your marketing, posting news stories, press releases, and interesting information on social media, email, and online advertisements. But how well are these efforts working for your overall site goals. It may be a little extra work but tracking these campaigns in Google Analytics is pretty easy.
It’s time to change the way we think about maintaining websites. As most often is the case, a client will call on me every few years and say "We need a new website". This often becomes an expensive and massive undertaking even on a small website because almost every aspect of the site is now outdated. Instead of making minor changes to the site I end up having to throw everything out and start over.
By encouraging this behavior of 'the four year silence' as I call it, I don’t feel I'm giving my clients the service they deserve or should expect from me. I feel that to truly maintain a website I should meet with clients every two or three months and here are some reasons why.
In the past few months, I’ve meet with a few clients who have said, “I don’t know what I would do with a website. I don’t want to sell my product online.” That very well may be true. Perhaps your product is rather expensive and you worry about scaring customers away, or possibly shipping would not be feasible. There are several reasons you may choose not to sell your product online, however, that doesn’t mean that there is no need for a website.
Quite often, someone will come to me and ask if they should spend all kinds of money on search engine optimization so their site gets higher in “The Google.” Almost always I will tell them no. While it is good to have an understanding of how search engines view your pages, paying someone to basically spam them by submitting your site over and over can have adverse effects by moving you farther down the list or worse, blacklisted.
There are however some things you can do to increase your site visibility, but it requires some work on your part.