Blogging is one the greatest ways to gain links, page rank, and relevancy in search engine results. Google and Bing, heck, all search engines, like sites that have fresh content. And as an added bonus by creating consistent content for your site you also have a reason for the search engines to revisit as will as more pages to crawl which leads to more keywords that your site could show up for.
So in the spirit of content marketing we're going to go over some basics of how to get your content out in front of as many people as possible.
People ask me all the time – “What can I do to rank higher on Google?” Unfortunately, there is no silver bullet to ranking higher in Google and other search engines. One of the easiest and most effective things that you can do is blogging. Today I’m going to go through a couple of the reasons why a blog can help improve your search engine ranking.
In the past few months, I’ve meet with a few clients who have said, “I don’t know what I would do with a website. I don’t want to sell my product online.” That very well may be true. Perhaps your product is rather expensive and you worry about scaring customers away, or possibly shipping would not be feasible. There are several reasons you may choose not to sell your product online, however, that doesn’t mean that there is no need for a website.
Quite often, someone will come to me and ask if they should spend all kinds of money on search engine optimization so their site gets higher in “The Google.” Almost always I will tell them no. While it is good to have an understanding of how search engines view your pages, paying someone to basically spam them by submitting your site over and over can have adverse effects by moving you farther down the list or worse, blacklisted.
There are however some things you can do to increase your site visibility, but it requires some work on your part.