If your website is not performing at it's best here are some things you can do yourself to give it a little push in the right direction.
Be Where Your Customers Are
Engaging in social media enables you to talk directly to the people that buy from you. You can use this platform to post news updates, get opinions about new product offerings, use it for customer service and more.
There are literally hundreds of social media networks on the Internet so which ones do you use? The answer is, that depends. We suggest going with Facebook first to see how it goes. It's the easiest to use because you can just be yourself. It's also the most popular and we can all but guarantee that your customers are using it.
What about Google?
Pages for Google+ is relatively new. In my opinion there needs to be some features added to make it really worth your time. Keep an eye on this one though because as Google incorporates more of it's other properties into the social network it really could rise above Facebook's current offerings.
Register Your Business Address
If you have a brick and mortar store it is worth the time to make sure the major search engines know it's there. This will add relevance when people search for local businesses offering your products or services. Here are some resources to add your business listing.
Keep Content Fresh
This one you may need a little help with from your web developer, but creating a news feed or blog keeps your site relevant. It shows your still in business and adds more content for search engine to crawl. It also gives them a reason to keep coming back looking for more new content.