Last week Expedia was hit with a 25% drop in search results for some of their most prominent keywords on Google. This was because of what Google deemed unnatural links. Similar to what happened to Rap Genius in December of 2013.

Unnatural links are artificial links such as purchased links or links in a bad neighborhood of the internet that point to your site. Examples of bad neighborhood sites include scraper sites (sites that copy all of its content from other websites), link farms (a group of sites that all link to one another) , sites with large amounts of spam, malware or illegal or pornographic material.

When I first started to dabble with responsive design I looked at a lot of CSS frameworks. I was looking for something basic, lightweight, and easy to use in my CMS. I found that a lot of them required JavaScript or a CSS compiler to make the site work well on smaller devices and I wanted something that was mostly pure CSS.

A good portion of the time when I'm contacted to look at a website that's performing poorly the owner will have a tendency to want to throw the baby out with the bathwater and start from scratch.

There are a lot sites that come across my screen with their fair share of issues; code that doesn’t follow web standards, JavaScript drop-down menus, unorganized content and more but I rarely, if ever throw everything away. Even with the worst search rankings, unless you're not listed at all, it's easier to lift up poor performing pages than it is to rank new ones without some help from existing content.