Last week Expedia was hit with a 25% drop in search results for some of their most prominent keywords on Google. This was because of what Google deemed unnatural links. Similar to what happened to Rap Genius in December of 2013.

When I first started to dabble with responsive design I looked at a lot of CSS frameworks. I was looking for something basic, lightweight, and easy to use in my CMS. I found that a lot of them required JavaScript or a CSS compiler to make the site work well on smaller devices and I wanted something that was mostly pure CSS.

A good portion of the time when I'm contacted to look at a website that's performing poorly the owner will have a tendency to want to throw the baby out with the bathwater and start from scratch.