It’s time to change the way we think about maintaining websites. As most often is the case, a client will call on me every few years and say "We need a new website". This often becomes an expensive and massive undertaking even on a small website because almost every aspect of the site is now outdated. Instead of making minor changes to the site I end up having to throw everything out and start over.

By encouraging this behavior of 'the four year silence' as I call it, I don’t feel I'm giving my clients the service they deserve or should expect from me. I feel that to truly maintain a website I should meet with clients every two or three months and here are some reasons why.