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My Website Optimization Journey - Part 1

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Recently I had decided that if I was going to make something of this business I had better get at it. The site had basically been sitting idle since the birth of my youngest daughter in January of 2014.

Taking care of my children all day is a wonderful thing but between keeping them alive and making sure the mess didn't swallow us up, I needed to concentrate on completing my client's work and my website fell by the wayside.

The Old Web Development Model Is Broken!

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It’s time to change the way we think about maintaining websites. As most often is the case, a client will call on me every few years and say "We need a new website". This often becomes an expensive and massive undertaking even on a small website because almost every aspect of the site is now outdated. Instead of making minor changes to the site I end up having to throw everything out and start over.

By encouraging this behavior of 'the four year silence' as I call it, I don’t feel I'm giving my clients the service they deserve or should expect from me. I feel that to truly maintain a website I should meet with clients every two or three months and here are some reasons why.