Blog

SEO Scams and How to Avoid Them

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Last week Expedia was hit with a 25% drop in search results for some of their most prominent keywords on Google. This was because of what Google deemed unnatural links. Similar to what happened to Rap Genius in December of 2013.

Unnatural links are artificial links such as purchased links or links in a bad neighborhood of the internet that point to your site. Examples of bad neighborhood sites include scraper sites (sites that copy all of its content from other websites), link farms (a group of sites that all link to one another) , sites with large amounts of spam, malware or illegal or pornographic material.

I noticed this event being reported in my news feed just as I finished a conversation with a client that said he was contacted by Google about his search results. Wait – what?

What Makes A Good Website

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When people find out I am a web developer, one of the first things website owners will ask me is if I have some time to  look at their site and see if it's any good. My follow up question to them is usually, "What do you mean?".

Most of the time when someone asks me to look at their site it's because it's not performing as well as they had hoped, for one reason or another and are trying to find a solution.

Looks comes up a lot. But the way a site looks really has nothing to do with how it performs. I have seen some rather poorly designed and unsavory sites do great things for their owners. I have also seen some really well designed sites perform very poorly.

There are some factors that determine whether a website is "good" or not. Let's go over them.

Blogging 101

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Blogging is one the greatest ways to gain links, page rank, and relevancy in search engine results. Google and Bing, heck, all search engines, like sites that have fresh content. And as an added bonus by creating consistent content for your site you also have a reason for the search engines to revisit as will as more pages to crawl which leads to more keywords that your site could show up for.

So in the spirit of content marketing we're going to go over some basics of how to get your content out in front of as many people as possible.

Why You Must Track Your Brand Online

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It used to be that if a business wanted to find out what people thought about them, they would sent out a paper survey in the mail and ask. These days you can still do that but what you may not realize is your survey is being conducted in homes, businesses and city streets around the world without even you asking for it.

What Is Duplicate Content And How To Prevent It

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Since we are nearing the release of our content management system, Blossom CMS, I thought now would be a good time to go over what duplicate content is and how to either fix it or keep it from happening in the first place. The generated links in our system are all uniform and proper measures are in place so pages don't get indexed incorrectly. But by allowing our clients to manage their own linking system I thought I would go over a few tips to keep things neat and tidy.

It's About More Than Just Having A Website

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From time to time I get requests for a website with no clear indication as to why. When asked, the person or company sometimes says, "Well because I just know I have to have one." Or, "Because my competitors do."

Having a website built should be more than just a me to attitude if you want it to be successful. You have to think about things like perception, audience, and overall purpose of the site. I discuss those items in detail when clients meet with me.

A website to promote a product or products, market a blog, or just an informational website that will be promoted in other marketing materials are all examples of a website’s goal. Essentially, you have to ask yourself, “How is this site going to improve my business?”

How A Blog Can Help Your Search Rank

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People ask me all the time – “What can I do to rank higher on Google?” Unfortunately, there is no silver bullet to ranking higher in Google and other search engines. One of the easiest and most effective things that you can do is blogging. Today I’m going to go through a couple of the reasons why a blog can help improve your search engine ranking.