With over 1 billion smartphones in use today, it's no wonder everyone seems to be saying you need a mobile website. Depending on who you want to listen to, it may seem as though if you don't have a mobile website you are doomed to fail. To me the whole thing reminds me of the when the first iPhone was released in 2007. "Oh the iPhone is coming out! Do you have an app? You don't have an app! You better get one or you'll go out of business!"
'Needing' a mobile friendly site actually depends on a couple of really important things. Before you go throwing a bunch of money at it make sure the following applies to your current website.