In my last article I realized I had some issues with my website and taking my own advice I decided to act on them. I did that by first completing some pages that were either missing, unfinished, or didn't represent me or my capabilities properly. Today I am going to go through some meta tag issues.
Now, a reminder, that some of these steps might seem misplaced but in order to move forward I need to tackle some glaring issues now and move onto refining the website overall at a later date. It makes less sense to ignore the situation now until I believe the website is perfect, which it will never be. There is always room for improvement.
To check how my current meta tags are, I opened up Screaming Frog SEO Spider and crawled my site. I use the free version for my purposes but there is a paid version with some nice added features if you really want to dig in. To my surprise, most of my pages had no metadata at all or default auto-generated tags.
Some time ago I switched my hand-coded website to the content management system that I have been writing for the past few years. Some pages have auto-generated meta titles and descriptions but some of them do not. It appears as though I had forgotten to add them at the time of the upgrade.
Making the change was easy through the site's administration panel and knowing that a bulk of my content will be changed in the coming weeks I didn't put a lot of effort into adding the very best meta information I could but just good enough that I was happy with it for now. When I do a complete site audit I will take a closer look because like I said, it will most likely change anyway.
One very troubling revelation was that some of my blog posts didn't have their auto-generated meta descriptions. After some digging, it seems that in the case of some articles the use of double quotes was escaping the meta description tag altogether. For this, I had to physically change the code that generated the meta description.
If you've been following along this far this might be the place where you say, "I give up! I don't know how to code HTML, write PHP, or what a meta tag even is!" I know the terms and procedures may seem beyond your understanding if you don't live and breath code, but I am always here to help. Send me an email , contact me on the phone, hit me up in the comments below or even social media. I can always take a look for myself and guide you in the right direction.